Audi A1 - Launching October 2010

Audi is introducing a whole new dimension to the compact class with the all-new Audi A1. It'is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters - a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the Audi A1 the sportiest car in the segment.

The Audi A1 is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.

The interior of the Audi A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audi's latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The Audi A1 is the first premium automobile in the small compacts class - a true, fully-fledged Audi.

The Audi brand stands for automotive passion and with its agile chassis and powerful engines, the Audi A1 is the sportiest car in its class, and this is readily apparent at first glance.

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